Tag : hebs

Voice Search and Digital Voice Assistants: The Next Big Thing in Hotel Distribution and Marketing Background

April 12, 2018

As one of the most exciting trends in hotel marketing and distribution strategy, voice search has galvanized the hospitality industry, both in preparation for...

From Dreaming to Booking Part IV: The Booking Phase - How to Capitalize on the Booking Phase of the Travel Planning Journey

March 22, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part four in a five-part series that uncovers top strategies for reaching potential guests in...

Top 5 Things You Need to Know Now in Hotel Digital Marketing: March Edition

March 20, 2018

By Margaret Mastrogiacomo, VP Strategy By now, your digital marketing strategy should be in full swing. This month, Google My Business listings are getting an...

From Dreaming to Booking Part III: The Planning Phase - How to Capitalize on the Planning Phase of the Travel Planning Journey

March 15, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part three in a five-part series that uncovers top strategies for reaching potential guests in...

Amazon’s Influence on Online Travel Agencies

March 14, 2018

By Max Starkov Background: A recent analysis of Amazon’s ability to disrupt online travel agencies by Morgan Stanley was recently in the news with a...

Mobile-First Index Is Approaching – How Can You Prepare?

March 13, 2018

By Max Starkov The massive shift from desktop to mobile and tablet devices continues at a rigorous pace. Over 59% of web visitors and more than 51% of page...

Winning the Direct Booking: Combat the Effect of Airbnb on Your Hotel’s Bottom Line

March 12, 2018

By Margaret Mastrogiacomo and Max Starkov Background: Recently Airbnb announced the formation of a technology partnership with SiteMinder, a cloud-based...

From Dreaming to Booking Part II: How to Capitalize on the Dreaming Phase of the Travel Planning Journey

March 8, 2018

By Margaret Mastrogiacomo, VP Strategy This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful...

From Dreaming to Booking: How to Capitalize on the Full Travel Planning Journey to Increase Direct Bookings

February 27, 2018

By Margaret Mastrogiacomo, Vice President Strategy This is the first article in a five-part series that focuses on reaching potential guests throughout the...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: February Edition

February 22, 2018

By Margaret Mastrogiacomo, Vice President Strategy This month, the industry is abuzz about new Google AMP updates, consumers gaining the ability to mute...

Now Available for Download: HEBStrategy Q1 2018 Hotel Digital Marketing, Technology, and Trends Whitepaper

February 20, 2018

HEBS Digital’s first installment in 2018 of the HEBStrategy—our whitepaper series covering the latest news and trends in hotel digital marketing...

Hotel Website Conversion Rates: Key Tactics for Improvement in 2018

February 5, 2018

By Max Starkov Background As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful...

Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings

January 30, 2018

By Victoria Hsia Facebook Advertising has always proven its value for brands striving to reach the platform’s massive audience, but now it may...

Your Top 10 Digital Marketing New Year’s Resolutions

January 19, 2018

By Garrick Lee and Kerryn Gower As we say hello to 2018, January marks a time of resolutions and new beginnings. During this month, it’s important for...

Mariana Safer of HEBS Digital to Be Honored at HSMAI’s 2018 Adrian Awards as a Top 25 Extraordinary Mind in Hospitality

January 15, 2018

Summary: HEBS Digital’s SVP of Client Success, Mariana Mechoso Safer, has been included in the “Top 25 Most Extraordinary Minds in Hospitality...

A Top Priority in 2018: 7 Steps to Achieve Hotel Website Accessibility and ADA Compliance

January 10, 2018

By Max Starkov Background: There are approximately 48.9 million Americans with some form of disability. People with disabilities spend over $17.3...

HEBS Digital’s Sister Company, Serenata IntraWare, Voted World’s Leading Hotel CRM Technology Provider by the World Travel Awards 2017

December 28, 2017

Summary: HEBS Digital’s sister company, Serenata IntraWare, has been voted the World’s Leading Hotel CRM Technology Provider by the World Travel...

HEBS Digital Celebrates 2017: A Year of Broadening the Global Footprint, Technology Innovations and Industry Recognition

December 14, 2017

Summary: HEBS Digital celebrates the firm’s many accomplishments of 2017—including the launch of the hospitality industry’s first...

HEBS Digital Wins Record-Breaking 21 HSMAI Adrian Awards, Including 10 Gold

December 11, 2017

Summary: HEBS Digital has been recognized with 21 awards from the 61st HSMAI Adrian Awards Competition. The Adrian Awards honor the outstanding achievements of...

HEBS Digital Wins Six Silver W3 Awards for Conversion-Focused Website Design and Technology, and Compelling Digital Creative

November 28, 2017

NEW YORK, NY — November 28, 2017 — HEBS Digital, the industry-leading firm committed to helping hoteliers acquire, engage and retain hotel guests,...